BRAND MARKETING
& CO-FOUNDER

As part of the founding team, I led the development of the brand narrative, identity, and strategy for the launch of Spec. In an effort to help the company reach critical mass, I went on to build lifecycle marketing campaigns for each of Spec’s target audiences leveraging email, push notifications, native messaging and other channels to engage, convert, and retain users and customers. To drive engagement and interest from investors, I developed a strategy to transform the monthly investor email into a Spec branded content series — The Climb is your 15,000 ft. view into Spec’s growth, delivered monthly to keep you in the know.