SENIOR MANAGER,
BRAND MARKETING STRATEGY
Lead quarterly brand and content planning to ensure marketing initiatives are data-driven, competitive, and aligned with business objectives. Increased engagement from target audience segments by 140%. Develop integrated marketing strategies and comprehensive content plans to support key business initiatives, like product launches, strengthen brand position in the marketplace, and increase engagement across the customer journey.
MANAGER,
MARKETING STRATEGY SERVICES
Managed and developed a team of five direct reports overseeing a combined portfolio of $10M ARR with a growth goal of $2.4M. Led team to achieve 90% GRR and 93% of our annual growth goal. Oversaw strategy services product division, including subscription service models. Comprehensively managed all aspects of the product division, from marketing to forecasting, sales enablement, pipeline management, and revenue recognition. Exceeded cross-sell goal on strategy purchases by 380% in 2022.
SENIOR CONTENT STRATEGIST
Managed a $3M book of business with a 98% retention rate. Oversaw content strategy and optimization, client retention, and account growth for 18 enterprise brands, including Marriott, Zillow, Clinique, Dell, and American Express. Acted as a senior strategic advisor to clients, providing data insights and recommendations that directed client budgets and marketing decisions at the highest level. Identified untapped opportunities to optimize client marketing strategies, delivering results like a 30% increase in website traffic QoQ and a 28% increase in audience retention for Dell Technologies.
BRANDED CONTENT STRATEGY, PLANNING, & PRODUCTION
Responsibilities
Lead quarterly brand and content planning to ensure marketing initiatives are audience-centric, data-driven, and aligned with cross-functional business objectives. Engage leadership across product, CSX, and sales.
Own brand messaging, value props, and narrative to ensure consistency across all channels and touchpoints. Examples include audience-specific content hubs, newsletters, webinars, events, product collateral, and proposals.
Develop and evolve brand architectures as well as oversee integrated marketing strategies for Contently’s core audiences—customers, prospects, and content creators.
INTEGRATED MARKETING STRATEGY, ANALYSIS, & OPTIMIZATION
Responsibilities
Monitored and analyzed marketing performance data, brand health, competitive landscape, and audience insights to identify opportunities and enhance marketing strategies.
Conducted regular content audits, competitor analysis, and marketing performance assessments, condensing findings into an actionable data-driven story for C-suite and department executives.
Results
Delivered strategy iterations that increased engagement from target audiences by 140%.
Spearheaded a large-scale content & search optimization initiative to , increasing organic performance by 31% and driving 304% more traffic to the company’s website YoY.
B2B MARKETING TACTICS
Results
Devised a new interactive approach to digital events & webinars, increasing qualified leads by 300%.
PERFORMANCE MEASUREMENT & STRATEGY DEV | Clients included AMEX, Dell, Clinique, Zillow, RBC, McKesson
Responsibilities
Regularly pulled, cleaned, and analyzed client marketing data to distill trends into actionable recommendations for client content programs.
Results
Delivered strategy insights and recommendations that resulted in a 30% increase in website traffic QoQ and a 28% increase in audience retention.
