DIGITAL CONTENT & SOCIAL MEDIA
TEAM LEAD

HILLSONG NYC

Recruited and led a lean team of cross-functional creatives to proactively ideate and produce stories for organization’s digital channels and marketing campaigns. Increased the brand’s social media following by 141% in one year. Drove ideation and execution of 360-degree marketing strategies for global brand events and new product launches. Pioneered integrated marketing plan for the brand’s first mobile-forward marketing campaign to earn over $1M in revenue. Managed production schedules for a team of 40 creatives to capture and publish key event moments, interviews with celebrities, and more during large-scale annual conferences, brand activations, and live events

ACHIEVEMENTS

Developed unique content marketing strategies for primary channels and oversaw implementation including content planning, development, and optimization. Increased the brand’s social media following by 141% in one year.
Saw the brand through critical tech changes across social media landscape. This includes the introduction of Instagram Stories, the implementation of live video capabilities on Instagram, Facebook, and unanticipated algorithm changes across key platforms like search.
Analyzed data insights to identify opportunities for growth that directly resulted in a 45% increase of engagement on earned digital marketing, which reduced the cost of paid media required to meet organization's audience and revenue targets.
Recruited and led a lean team of cross-functional creatives to proactively ideate, pitch and produce content initiatives for a variety of platforms, including email, web, audio, social media, and video.
Developed a powerful integrated marketing strategy for the brand’s first mobile-forward marketing campaign to earn over $1M in revenue.