BRAND MARKETING | STORYTELLING | DIGITAL STRATEGY | 360-DEGREE ACTIVATION

Kat Lisciani is an award-winning content strategist and proven marketing leader. With over a decade of experience leading teams and initiatives across the marketing organization, Kat leverages experiential and digital tactics, integrating content and resources cross-functionally to deliver a cohesive brand experience across channels and touchpoints. With a data-driven mindset, Kat develops and implements powerful marketing strategies that are proven to achieve measurable ROI by reaching the right audience with the right message at the right time.

As the Senior Manager of Brand Marketing Strategy at Contently, Kat leads the direction of the company’s go-to-market strategy and demand generation, overseeing the alignment and execution of our brand and marketing activities across the funnel to drive growth, engagement, and revenue. She has successfully led large-scale brand initiatives and 360-degree marketing campaigns, increasing audience engagement by 140%. 

Before that, Kat oversaw content strategy, production, and optimization for global enterprise brands, including Marriott, Zillow, Clinique, Nordstrom, and American Express. In 2018, LinkedIn recognized Kat as one of the Top Millennials in Marketing. Since then, her work has been featured in Fast Company Magazine and received accolades from notable organizations like the Women In Content Marketing Awards (WICMA).

With over six years of experience directing and managing teams, Kat brings a deep understanding of digital trends, audience behavior, and marketing best practices to drive cross-functional stakeholders to deliver a consistent, creative, and cohesive vision that drives measurable business outcomes. As a leader, she is passionate about nurturing talent and strives to foster a dynamic and collaborative environment that promotes big ideas and top-quality output.