DIGITAL STRATEGY | STORYTELLING | CONTENT OPTIMIZATION
Kat Lisciani is an award-winning content strategist and proven marketing leader. With over a decade of experience working across the marketing organization, Kat leverages an understanding of earned, owned, and paid media to develop and implement powerful marketing strategies that are proven to help brands achieve measurable ROI by reaching the right audience with the right message at the right time.
As the Senior Manager of Brand Marketing Strategy at Contently, Kat oversees the development and optimization of brand communications and ensures execution across all channels and platforms. She has successfully led large-scale brand marketing and content strategy initiatives, increasing audience engagement by 140% across the customer journey. Before that, Kat oversaw content strategy and optimization for global enterprise brands, delivering actionable recommendations that significantly increased content performance, traffic, and audience retention for clients like Marriott, Dell, and American Express. In 2018, LinkedIn recognized Kat as one of the Top Millennials in Marketing. Since then, her work has been featured in Fast Company Magazine and received accolades from notable organizations like the Women In Content Marketing Awards (WICMA).
With over six years of experience directing and managing teams, Kat is known for her collaborative leadership style. She prides herself on building a team environment that values every individual's contribution, empowering them to do their best work and deliver high-quality results. Her inclusive approach makes everyone feel valued and part of the team's success.